The history of Oddiebelle’s Food Products started from scratch. Mr. Meodino D. Cantada; the owner of the business, started his journey by preparing and making polvoron. At first, he sells it through retails and his target markets were students, teachers, sari-sari stores, neighbors, relatives, and friends. In the course of time, he started adding new products to sell. He made tamarind candies, peanut butter, coco jam and other sweet products. Later on, he discovered making peanut brittle. The customers loves his homemade peanut brittle. His product, often compared with other well-known products but after they tried his delicacies they loved it. He joined exhibits and trade fairs organized by the Department of Trade and Industry and other private organizers. Because of the peanut brittle, it opens the door of opportunity to compete in the market.
As the business grows, Mr. Meodino D. Cantada was invited in Kalye Asenso; a program in the radio. DZJV 1458 KHz a broadcasting network inc. aired his story last January 12, 2016. This aims to interview businessmen in CALABARZON, to encourage entrepreneur and inspire aspiring businessmen.